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International Schools - Leads International
Lead International
Market Research & Feasibility study for a new school Project
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Market Research & GAP analysis
Market entry strategy & project recommendations
The Feasibility Study A project planning report for a new school project is the first step in planning to set up a new school. The feasibility study for a school covers the groundwork in terms of market research, competitor studies, catchment analysis, understanding of future developments, and master plan analysis of the location. The school project planning report also serves as a DPR for a bank loan or funding from investors and education funds.
What are the steps involved in a feasibility study for schools?
Step 1: Market Analysis and Gap Identification
Conduct a thorough site assessment and location analysis to:
- Identify target demographics and catchment areas
- Analyze fee potential and paying capacity
- Evaluate competitors’ strengths, weaknesses, and pricing strategies
- Conduct a SWOT analysis to determine opportunities and threats
- Assess demand for specific school types in the location
Step 2: Market Entry Strategy and Project Recommendations
Develop a tailored market entry strategy, including:
- Advice on school franchise models or independent branding
- Recommendations for board affiliations and curriculum
- Market positioning and brand development plans
- Fee structure and incremental pricing strategies
- Unique selling proposition (USP) and concept note development
- Master plan and construction timelines
- Staffing and salary recommendations for the first 10 years
Step 3: Project Economics
Prepare a comprehensive financial analysis, including:
- Capital expenditure projections for phased development
- Fee collection and salary expense forecasts
- Detailed profit and loss statements and ROI analysis over 10 years
Timeline for Preparing a Detailed Project Report (DPR)
From payment receipt, allow 10 working days for survey scheduling. Following the survey, the first draft of the DPR will be shared within 20 working days. After discussion and revisions, the final draft will be submitted within 10 working days.
Importance of Feasibility Studies for Schools in India
A feasibility study is crucial before launching a new school project. It provides valuable insights into:
- Competitive benchmarks for academics and facilities
- Parental acceptance of innovative approaches
- Student volume trends and market demand
- Paying capacity and cultural nuances
- Unique selling points (USPs) and differentiators
- Staffing availability and salary structures
- Marketing and branding strategies
- Programmatic and co-curricular offerings
- Admission processes and competitive landscape
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